Springrole
Project Brief:
SpringRole is a crowd-sourced recruitment software looking to disrupt the recruitment industry. On the business to business side, SpringRole's goal is to save clients time and money by sourcing the right candidate faster and cheaper through machine learning. On the consumer side, their goal is to incentivize everyday people to help refer their friends to tailored jobs that fit their skills by offering payment for every successful referral. For this project, we focused on the consumer side, looking to enhance the number of referrals given per user. My team and I optimized SpringRole's daily/weekly e-mail marketing campaign and integrated the crowd-sourced recruitment software into LinkedIn through the use of a Google Chrome extension to allow for easier referring. Through research, strategy, and the re-design of SpringRole’s interface, my team was able to provide great insights about user behavior/experience and augment the user’s end-to-end journey.
Final Flow/Screens:
